- BRANDING - ART DIRECTION - POSTER DESIGN - MOTION GRAPHICS -
DECKSTER is the idealized project of DJ and Producer Diego Martínez to create an immersive atmosphere about our instincts and senses within the Minimal Tech musical genre.
FREE IMPULSES / BE HUMAN represents this philosophy of liberation in all those corrosive impulses that reside among us to become human beings who feel, perceive, and enjoy music again. This idea becomes the answer to a process that dictates the aesthetics and visual translation of the brand: Rhythm and Energy created by music and its dynamic properties—the induced Impulses on our senses to finally reach a new Reality inspired by the known psycho-addictive effects.
The different resources used for the logotypes made reference to this distortion of reality under typographical treatments that create a shape-altering glitch in character proportions, making compositions with greater personality in the brand's communication. These elements are fused with the vibrant properties of psychedelic color schemes to bring such compositions to life.
Finally, as the axis of the project, the Deckster eye logo mark will represent that last tangible element that connects perception with the alteration.
Special thanks to
Client: Diego Martínez aka Deckster
